Still carrying the number
Chasing updates, joining critical deals and making decisions from incomplete information.
Fractional sales leadership · US B2B SaaS
Sales Leadership without the Full-Time VP
RevCore takes ownership of the sales management layer for teams of 1–4 sellers—giving founders their time back while improving visibility, accountability and day-to-day execution.
1–4 sellers
Sales leadership gap
Better visibility needed
Month-to-month
$20M+ personally sold
Bootstrapped and PE-backed SaaS
Gartner enterprise sales
The leadership gap
Revenue grows faster than the leadership layer
A founder hires the first seller—or the next few. Soon, revenue leadership becomes a second job: pipeline meetings, deal rescue and performance conversations compete with running the business.
Sharing fragments of the role
Accountability is split, coaching is inconsistent and priorities shift from week to week.
Nobody owns the system
No single leader builds the cadence, coaches the team and improves the sales engine.
RevCore steps inside the business and owns that layer—right-sized for the stage you are in now.
Why fractional leadership
Senior leadership without the full-time executive cost
A full-time sales leader can be the right decision when the workload supports it. RevCore gives smaller teams focused senior leadership before that level of permanent executive capacity is required.
Full-time VP of Sales
RevCore
Full-time VP of Sales$320k–$400k+annual OTE
RevCore$10kmonthly retainer
Full-time VP of SalesOften 0.25%–0.75% equity
RevCoreNo equity
Full-time VP of SalesFull-time executive capacity
RevCoreFocused leadership for 1–4 sellers
Full-time VP of SalesRecruiting, onboarding and long-term fit risk
RevCoreMonth-to-month, cancel anytime
Full-time VP of SalesBest when the workload supports a full-time executive
RevCoreBest before that full-time capacity is required
Month-to-month from the start
Cancel anytime with no annual commitment and no equity
Clear ownership
Senior sales leadership with clear ownership and boundaries
Sales operating system
Weekly cadence, priorities, standards and decision-making.
Pipeline management
Inspection, stage discipline, forecasting and next-step quality.
Conversion + coaching
Deal reviews, call feedback, playbooks and focused rep development.
Performance management
Expectations, scorecards, accountability and direct intervention.
Executive visibility
A clear view of performance, risk, constraints and required decisions.
How the engagement works
A senior sales leader inside the weekly rhythm of the business
This is not a monthly advisory call. RevCore runs the management cadence, coaches the team and gives the CEO a reliable view of performance and risk.
Sales team meeting
Priorities, blockers and accountability.
Pipeline + forecast
Inspection, risk and next-step quality.
Rotating rep 1:1s
Coaching, performance and agreed actions.
Call + deal coaching
Selected calls and strategic opportunities.
CEO revenue update
Forecast, risks and required decisions.
Analysis + follow-up
CRM review, scorecards and preparation.
4–5 hours
per week after onboarding
with clearly defined asynchronous access
The operating roadmap
Control first then fix the constraint that matters
This shows how the work typically develops—not a fixed-term commitment. The engagement remains month-to-month and you can cancel anytime.
01Days 1–30
Get control
- Baseline funnel and pipeline
- Assess the team and process
- Install reporting and cadence
OutcomeThe CEO can see what is happening and what needs fixing.
02Days 31–60
Fix the constraint
- Identify the highest-impact bottleneck
- Focus the team on one change
- Coach against real deals and calls
OutcomeMovement where the sales engine is actually stuck.
03Days 61–90
Make it repeatable
- Document what works
- Embed coaching loops
- Strengthen accountability
OutcomeA measurable sales organization that can keep improving.
After day 90
Continue fractionally
Hire full-time when ready
Transition the system internally
Change that sticks
A better process only works when the sales team uses it
Resistance is not treated as a surprise or a people problem. Adoption is designed into the engagement from day one.
01
Align
Agree the objective, authority and CEO sponsorship before kickoff.
02
Involve
Bring reps into the diagnosis, preserve what works and surface friction early.
03
Prove
Create visible wins on live deals before asking the team to trust a new system.
04
Reinforce
Change one constraint at a time, coach in the workflow and measure adoption.
ADOPTION SIGNALS
Used, coached, reinforced.
- CRM hygiene
- Meeting participation
- Action completion
- Conversion movement
We involve the team in improving the system, but the CEO must support the agreed standards when accountability becomes uncomfortable.
What changes
Get your time back without losing control of sales
Stop running every meeting, chasing every update and rescuing every deal
Know what is happening across pipeline, forecast, performance and risk
Give sellers clear expectations, actions, coaching and management
Install the cadence, processes and decision-making needed to improve the team
The result is a sales team that can be seen, managed and improved without depending on the founder
Who this is for
Needs stronger sales leadership but not a full-time VP
✓
You are a US B2B SaaS company with typically 1–4 sellers.
✓
You need clearer visibility, accountability and consistency across the sales team.
✓
You are looking for management discipline without the expensive overhead of a full-time VP of Sales.
✓
You are comfortable working with a consultant who becomes part of the operating rhythm.
Proven B2B sales experience
Led by Marcello Paola
Marcello has personally sold more than $20M in B2B revenue across bootstrapped businesses, private-equity-backed SaaS scale-ups and global corporate sales organisations including Gartner.
That range matters. He understands the urgency and resourcefulness of founder-led sales, the operating discipline required to scale SaaS revenue and the standards demanded inside a global sales machine.
“Marcello has an exceptional ability to identify where a revenue function is falling short, build the right systems and earn the team’s buy-in. I saw this firsthand when the retention processes he implemented increased ARR by 26%.”
$20M+ personally sold
Bootstrapped businesses
PE-backed SaaS scale-ups
Gartner enterprise sales
30-minute sales diagnostic
Find your biggest sales constraint
In 30 minutes, we’ll identify the most important constraint in your sales operation and determine whether fractional leadership is the right next step.
- Review your current sales structure
- Identify the primary management or pipeline constraint
- Recommend the most appropriate next step
Choose a time that works
The booking page will ask for your name, work email, business website and number of sellers.
Book your sales diagnostic You’ll receive a calendar invitation and Google Meet link when you book